sa-ba

Longevity and FUGU Shoes

We’ve been going Zen-like, in the moment, in this space for a few months now. You know: how great FUGU shoes are, and how great they feel, and how terrific they look. Not to worry: all that still holds true.

With that, we also want to tell you how great they’re going to be, and how great they’ll still feel, and how terrific they’re going to look…a year, two years, three years from now.

FUGU: Aging Gracefully.
FUGU: Aging gracefully.

Because there’s no truer way to describe it than to say that—just like your wonderful self—your FUGUs are going to age extremely well. They’ll get to know your ankle and your sole, your toes and your heel.

Okay, they may not reach the status of man and woman’s best friend, or confessor, or lover, or spouse. And yet, for a pair of shoes that ain’t too shabby.

FUGU: The (old) cat's meow.
FUGU: The (old) cat's meow.

For the record, we’re not saying that your FUGUs should fuse with your DNA. For the sake of peace in the house and the shtink factor: please do everyone a favor and, despite your instincts, take them off at least once a day. Even shoes need to breathe (and so do your neighbors).

But these shoes, man. They’re amazing. The photos peppered throughout this entry are old. These shoes have been down the road, around the corner, to the far reaches of the earth and back. And yet, they’re intact. Dusty around the edges and worn (worn in, not out), but whole.

FUGU: Just hangin' out.
FUGU: Just hangin' out.

Check out the SA-BA and the SA-ME, the UNAGI and the TABI. Whether you’re hiking or dancing, climbing or working or playing, we have a style to match your every mood.

Enjoy the cotton-canvas mixture, the recycled rubber soles, the double Scotch Velcro wraps to keep everything in place. Yes: live long and prosper. That’s for you and your FUGUs.

FUGU. We’ve got you covered. 

FUGU Shoes: For Vegans and Cool Cats

When does a movement stop being a movement? When it becomes a way of life.

Vegans know this intimately: maintaining a diet that’s free of animal products—and a sustainable life that respects animals—is just like breathing. And not just that. It’s a quality of life. Wholesome, long lasting, natural. At FUGU, we admire and embrace that approach. That’s why we confidently and proudly call our line of finer footwear “vegan friendly.” Because there are no animals involved in the construction of our shoes.

fugu3
FUGU: Step into comfort.

Take our popular SA-BA, for example: cotton-and-canvas trends from ankle to the top of the sole and heel, while recycled rubber covers the toe and pads the the bottoms of your feet. Holding it all together is our exceptionally cool double scotch Velcro technology. Try them in black and black with red stitching.

So, no animals in our shoemaking. And here’s the rub: While we respect the animals, it ends up that they seem to be really attracted to our shoes. Case in point:

FUGU: Making friends throughout the animal kingdom.
FUGU: Making friends throughout the animal kingdom.

For the record, that is not a trained cat (really: who can train a cat?). This cat is just hanging out. The look on this cat’s face: “FUGU is cool. I am lounging near a pair of FUGUs. Therefore, I am cool.” (Yes, cats think in syllogisms. Go figure.) Oh, and apparently the plants like our shoes, too:

FUGU: Environmentally aware.
FUGU: Environmentally aware.

(For the record, that is not a trained plant, either.)

We cordially invite you to become a cool cat. Experience shows that if you try one pair of our finer footwear, you’ll understand. It’s a secret club gone public. It’s like suddenly finding there’s no lock on the door to the executive washroom. It’s like there’s no such thing as coach anymore: everyone flies first class. We are FUGU, making the world a better place, one comfortable step at a time.

FUGU. We’ve got you covered. 

SA-BA: Friendly to Vegans and the TSA

In the security line in the Aruba airport, preparing to return to the States, a man held up his sign: “Do NOT remove your shoes.” And we suspected it wasn’t lax security so much as it was prevention of a major attack of stinky feet overwhelming everybody on that hot, muggy day. We say thank you, Aruba airport: you kept us all from passing out.

When it comes to FUGU, on the other hand, you have a great advantage when following the Transportation Security Administration’s shoe rule. You know the drill. Belt off, with pants falling. Laptops, phones, tablets, change in the bin. And shoes off. To those wearing laces, an easier way is afoot.

SA-BA: friendly.
SA-BA: friendly.

We give you: Velcro (from the French velours and crochet—the velvet hook). And for your consideration, take our SA-BA. With these, you have ankle-hugging security, stylish good looks, superb design, and tremendous comfort. Yes, they’re great for airport lines.

SA-BA, from FUGU Shoes.
SA-BA, from FUGU Shoes.

The thought behind our SA-BA, though, and our entire line of FUGU shoes: that’s where we’re going with this. If you’re a vegan, vegetarian, or environmentally aware, footwear is a tough one. FUGU took that whole notion of “man-made materials” and showed it the door. We don’t use leather, and we’re careful to honor the requests and expectations of a vegan lifestyle.

SA-BA solo. Buy two to make a pair.
SA-BA solo. Buy two to make a pair.

And so: canvas-with-cotton is melded with recycled rubber to form a perfect union. The double scotch Velcro holds everything sturdily in place, yet can be removed at a moment’s notice (or left in place if returning from Aruba.) They’re available in black and black with red stitching.

SA-BA: Good on you..good for you.
SA-BA: Good on you..good for you.

We’re confident that our shoes will stay out of landfills. Yes, you’ll be tempted to eat your shoes because they really do look delicious. Don’t eat your shoes. Wear your SA-BAs. Good for the environment. Good for the sole. Good for you.

FUGU. We’ve got you covered.

SA-BA: Way Better Than Tape

What makes the perfect pair of shoes? A few years ago, some foot expert—a shoe anthropologist, really—determined that the best thing to put on your feet for the greatest support and comfort resembled…well, masking tape. It was all padded on the soles, naturally, and probably took some getting used to. But there you go: masking tape.

SA-BA shoes: In the world

SA-BA shoes: In the world.

At FUGU, home of the cool Japanese shoes, we’ve got a superb pair of shoes we think works way better than tape. We proudly offer up to you the SA-BA. An ankle-length version of the SA-ME, these are pretty/handsome and smart at the same time. As you can see, they’re laceless. Instead, we keep it all together, from sole to ankle, with innovative Velcro scotch technology.

One SA-BA. Buy two to make a pair.

One SA-BA. Buy two to make a pair.

FUGU has been in business for more than 60 years. Originally designed for the Japanese workforce, the FUGU line has grown quickly and strongly throughout the world. The strength of the SA-BA—what really distinguishes it from the rest of the pack—is the innovative design that makes these shoes versatile for almost any occasion or terrain.

SA-BA: innovative and flexible.

SA-BA: innovative and flexible.

Walk, hike, work, stroll, or lounge with equal pleasure and support in this flexible and airy footwear. Vegan friendly, the SA-BA is made from recycled rubber and cotton mixed with canvas. It’s rain resistant and comes in a broad range of sizes, in both black and black with red stitching.

 SA-BA, from FUGU Shoes. Better than tape.

SA-BA, from FUGU Shoes. Way better than tape.

So, if you really want those masking tape shoes, knock yourself out. You’ll be a hit in line at the post office with people who forgot to wrap their packages properly. Otherwise, we highly recommend to you the SA-BA, an exceptionally crafted pair of shoes that we’d wear to the post office—and everywhere else—any day of the week.

FUGU. We’ve got you covered.

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