footwear

Shoes: A FUGU History

The shoe: what’s the deal with that? The word itself probably comes from the German schuh (a great combination of “sc” and “huh?”), but that’s another story.

 

Definitely NOT part of the FUGU line.

Cave drawings in Spain that date back about 15,000 years show animal skins wrapped around people’s feet. Anthropologists speculate that the earliest shoes were made about 30,000 years ago. And that’s where FUGU comes into the picture. No, though our footwear has been called timeless, we weren’t around 30,000 years ago.

But if we had been around back then, we’d be the ones with the alternative footwear stand, propelling evolution in a revolutionary way, and letting the animals be animals, finding kinder, gentler ways of covering your toes. And all that just before we went and invented the wheel.

 

FUGU: Definitely up-to-date.
FUGU: definitely up-to-date.

Jump ahead a few millennia, and try a pair of our shoes, and you’ll absolutely feel the proof-positive results of forward thinking. Because we’re all about finer vegan-friendly footwear. Take a base of recycled rubber sole, build onto that a combination of cotton and canvas, and top it off with double Scotch Velcro to keep everything in place.

 

FUGU: feeling blue and happy.
FUGU: feeling blue and happy.

 We wear shoes to protect our feet from the sidewalk and the rocks, from the heat and the cold, from stubbing our toes and bruising our heels. FUGUs do all that…not to mention reasonable prices and comfort and great looks. But, then again, why not mention it? Glad we had that discussion: Our entire line looks great and is way comfortable, with stunningly reasonable prices.

FUGU: Uplifting.
FUGU: Uplifting.

 

We’ve got your TABI and SA-ME and SA-BA and UNAGI. Different strides, without hides. Styles to match your every occasion.

 

FUGU. We’ve got you covered. 

A Visit from the FUGU Clause

T’was the night before Christmas, when all through the closet

FUGU: A glimpse at your future closet.
FUGU: A glimpse at your future closet.

Not a shoelace was stirring, so we conducted an audit;

The FUGUs had been placed—two-by-two, and with care—

In hopes that human feet would soon wear ‘em outta there.

 

The shoes were nestled all snug in their places,

Ready to move…and quick: there were no laces.

What’s this? Velcro to keep our feet protected:

All-around comfort here: a technique perfected.

 

The SA-ME Blue (Special Collection): Hungry?
The SA-ME Blue (Special Collection): Hungry?

Such a handsome collection of shoes had never been seen,

Full of style and comfort…try them on—you’ll see what we mean.

They’re vegan-friendly, which means you can take a hike or a slog

Knowing no animals were harmed making these shoes or this blog.

 

And Fugu is famous: we supply Hollywood, if you want to inquire;

Actors are wearing our line in The Hunger Games: Catching Fire.

They went with the SA-ME, which hugs ankles during the action,

Providing maximum pleasure and most excellent traction.

 

Now TORO! now UNAGI! now SA-BA and TABI MIJI-KAI!

 TORO Blue (Yellow pants and ankle massage not included).

TORO Blue (Yellow pants and ankle massage not included).

So many great choices…which one will you buy?

They give great flexibility to both night and day,

Go ahead: get them all. It’s the American way.

 

Crafted with skill and your optimal joy in our mind,

We’re ahead of the curve, the competition behind.

Non-FUGU-footed people give jealous looks as you pass:

Wearing cool Japanese shoes—sturdy so you won’t fall on your

 

Ask

not what you can do for your shoes but what they can do for you

The answer is clear for Christian and Buddhist, Jewish and Hindu:

The finest footwear to be had by man, woman and child,

The new TABI MIJI-KAI. Webbed. Buy it on the web.
The new TABI MIJI-KAI. Webbed. Buy it on the web.

FUGU is worn just as easily on the street as in the wild.

 

So, in this holiday season we say: you deserve FUGU on your feet;

From ankle to toe, you’ll find joy in each pair that you meet.

For every person who has not yet discovered:

Try magnificent FUGU…We’ve got you covered.

Hungry for the SA-ME

Sometimes it’s all about building the buzz. Here’s an example: We receive an email announcing that someone re-tweeted someone else’s Twitter post. Really? The news in this is that somebody knows how to link to a 140-character-limited message that’s been written by another person. It makes the head spin.

 FUGU SA-ME: black with red stitching.

FUGU SA-ME: black with red stitching.

At FUGU, we have other ideas on what’s newsworthy. We give you The Hunger Games: Catching Fire. Well, it’s not news quite yet (look for it in theaters November 22, just in time to ride the Thanksgiving holiday movie wave). A movie franchise and our shoes? Yep:

 The SA-ME: grey is good.

The SA-ME: grey is good.

Hollywood contacted us a while back about using our SA-ME shoes for the movie, and we gladly obliged. Haven’t seen the script, so we don’t know if finer footwear is a central plot point in the film. But we’re confident that Jennifer Lawrence and Woody Harrelson and Donald Sutherland and whoever else might have worn our gear during the filming of The Hunger Games sequel were very, very comfortable.

 The SA-ME: hungry yet?

The SA-ME: hungry yet?

Start with the recycled rubber and canvas-with-cotton mixture, all vegan-friendly. Then take in the double-velcro scotch technology, providing maximum grip and non-crimping comfort. Move into the instant realization that they’re designed for nearly every occasion and extremely lightweight. And top it off with the ankle-hugging pleasure. Put all that together, and you have a magnificent pair of shoes.

 The FUGU SA-ME: waiting for you.

The FUGU SA-ME: waiting for you.

The SA-ME are available in black, black with red stitching, and grey. Whether you are running around in the woods with a survival instinct on your face until the director yells “Cut!” or simply walking down the street to buy a soda and a granola bar, the SA-ME by FUGU is sure to please your soles, your body, and all the rest of you. Go ahead: tweet and re-tweet that. We won’t mind.

FUGU. We’ve got you covered.

UNAGI for Total Awareness

Let us now define UNAGI…in our own way. We’re not talking about the unagi sushi (yep, it’s eel) or that character from Super Mario. Closer to what we’re getting at is unagi as a total state of awareness, used by Karate experts and people who want to be totally prepared. Okay, here’s the rub: At FUGU, we create our own definition through classy footwear. We don’t define it. We wear it.

UNAGI shoes

UNAGI: preparing for total awareness.

Presenting UNAGI: The first pair of shoes that bring about total awareness, from the moment you put them on (not scientifically tested, just a hunch). Now, these are shoes we’re talking about, so definitions might get a bit confused. We assure you that no eels were harmed in production.

unagi shoes.

UNAGI: defying gravity.

In fact, like our entire line of shoes, these are vegan friendly. The UNAGI are constructed from harvested cotton that cuddles you, from the ankles down to the sides of your feet. And that’s a semi-hard rubber sole on the bottom. Holding everything in place is a Velcro scotch grip, employing a technology that provides for maximum support. They’re available in black and black/purple.

unagi shoes

UNAGI in the world.

Two things separate UNAGI from your average footwear. The first: while these are sturdy shoes that can handle most any situation, they are also incredibly light, extremely soft, and unbelievably comfortable. Get it? Strong and delicate. Sturdy and soft. The UNAGI are the yin-yang of shoes.

unagi shoes
UNAGI: get comfortable.

The second element here is our “total awareness” factor. We’re confident that you’ll be well on your way to total awareness in a pair of UNAGIs, propelled by its comfort and strength. What distinguishes the whole experience, though, is how much other people will become totally aware of you as you walk—or glide or float, or whatever totally aware people do—through the world. So, if they ask for your UNAGIs, fall back on the other definition and tell ‘em to go eat sushi.

FUGU. We’ve got you covered.

TABI Dances on Your Feet

We flew from New York to San Francisco this past weekend and decided this: at least in a heat wave, the weather makes up its mind. In the Bay Area you drive two blocks, the fog rolls in and the temperature drops 20 degrees. Which, of course, got us thinking about footwear and had us wanting some sort of magic solution that can protect like a boot and breathe like a sandal…and look great and bring world peace.

TABI by FUGU

TABI by FUGU

Well, three out of four ain’t bad: FUGU, your home of the cool Japanese shoes, is proud to deliver our TABI footwear. These may not bring about the whole world peace scenario, but they’re so fine that we’re convinced, when you wear them, they’ll at least bring a long pause in any existing hostility in the world.

 TABI: out and about.

TABI: out and about.

TABI seems like a contradiction…until you put them on. They’re light as a feather, yet provide snug protection. They look almost fragile, yet prove that elegant things can also be tough. And even if you’re not a dancer (yes, dancers love wearing the TABI), these will have you dancing through your world.

It’s an interesting evolution for FUGU. The Japanese line is more than 60 years old. It started as the go-to footwear for the Japanese workforce. With the TABI, we’ve branched out into making work—and dance, which sits somewhere comfortably between work and play—exceptionally cool. You heard it here first: work can be cool. But only if you wear the right shoes.

 TABI does the dance.

TABI does the dance.

Take in the ankle-length design of soft cotton of the TABI. Laceless, naturally, there are stainless steel pins creating an innovative hook-and-loop system to keep things in place. This helps make that improbable combination of gentle and durable surprisingly perfect.

 TABI: perfect.

TABI: perfect.

That’s cotton hugging you, ankle to foot, with a thin rubber sole on the bottom for flexibility to move with your every grand-plié or rumba or walk down the street feel just right. And take in the quasi-webbed design. Wearing our TABI, your big toes have never felt like so much attention has been given to them.

FUGU. We’ve got you covered.

SA-BA: Way Better Than Tape

What makes the perfect pair of shoes? A few years ago, some foot expert—a shoe anthropologist, really—determined that the best thing to put on your feet for the greatest support and comfort resembled…well, masking tape. It was all padded on the soles, naturally, and probably took some getting used to. But there you go: masking tape.

SA-BA shoes: In the world

SA-BA shoes: In the world.

At FUGU, home of the cool Japanese shoes, we’ve got a superb pair of shoes we think works way better than tape. We proudly offer up to you the SA-BA. An ankle-length version of the SA-ME, these are pretty/handsome and smart at the same time. As you can see, they’re laceless. Instead, we keep it all together, from sole to ankle, with innovative Velcro scotch technology.

One SA-BA. Buy two to make a pair.

One SA-BA. Buy two to make a pair.

FUGU has been in business for more than 60 years. Originally designed for the Japanese workforce, the FUGU line has grown quickly and strongly throughout the world. The strength of the SA-BA—what really distinguishes it from the rest of the pack—is the innovative design that makes these shoes versatile for almost any occasion or terrain.

SA-BA: innovative and flexible.

SA-BA: innovative and flexible.

Walk, hike, work, stroll, or lounge with equal pleasure and support in this flexible and airy footwear. Vegan friendly, the SA-BA is made from recycled rubber and cotton mixed with canvas. It’s rain resistant and comes in a broad range of sizes, in both black and black with red stitching.

 SA-BA, from FUGU Shoes. Better than tape.

SA-BA, from FUGU Shoes. Way better than tape.

So, if you really want those masking tape shoes, knock yourself out. You’ll be a hit in line at the post office with people who forgot to wrap their packages properly. Otherwise, we highly recommend to you the SA-BA, an exceptionally crafted pair of shoes that we’d wear to the post office—and everywhere else—any day of the week.

FUGU. We’ve got you covered.

FUGU Defines TORO for You

NOT FISH.
We have a lot of definitions for TORO. From lawn mowers to fish for sushi, from a district in Peru to a comic book character, and from an asteroid to a guitarist for My Chemical Romance. Unless you really like or need to walk around with sushi between your toes, none of them can readily be worn on your feet. Until now.

fugu toro

The FUGU TORO in black.

NOT A LAWNMOWER.
FUGU shoes proudly presents TORO. While the FUGU line—now 60 years old—began as footwear for working men and women, the TORO simply oozes comfort. It will definitely have people looking with envy at your feet. And by these samples, it’s easy to see why.

fugu toro

The FUGU TORO in black and white.

NOT AN ASTEROID.
Take in first the comfort of knowing that these are vegan-friendly. TORO shoes are superbly flexible for everyday wear. They’re supremely stylish. They’re designed for comfort. And that’s cotton covering the top, sides, and back of your feet, with a hard rubber sole—doing what soles do—between you and the ground.

fugu toro

The FUGU TORO in blue.

NOT A PERUVIAN NEIGHBORHOOD.
Did we mention comfort? While TORO shoes look very delicate, they’re actually quite sturdy, and all without sacrificing in the comfort department. And versatile: wear them with shorts, skirts, pants and dresses. As with all our FUGUs, the TORO shoes are just as popular with men as they are with women. Choose from black, dark blue and white, in an ample range of sizes that are sure to please.

fugu toro

The FUGU TORO: combining style and comfort.

SIMPLY THIS: TERRIFIC SHOES.
If you want to buy a Toro of the Spanish fighting bull variety through the Internet…well, good luck with the shipping fee. If, however, you want a truly excellent pair of shoes, we highly recommend FUGU’s version of the TORO to you.

FUGU. We’ve got you covered.

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