מאי 2014

Cool People Go FUGU…and Vice Versa

Yes, we’ve seen it happen all too many times…to the point that we’re just going to call it a phenomenon. It’s pretty phenomenal. Check it out:

Say you’re having an average day. Not great, not bad. Average. On a scale of one to 10, you peg yourself at five. Maybe a four or six, but don’t push it. Your hair looks just okay. Your clothes are rumpled, and you wanted them ironed. Worse: your clothes are ironed, and you wanted them rumpled. 

FUGU: Cool
FUGU: Cool

And then it happens. You make one seemingly small yet essential adjustment. And it feels transformative. Have we ever mentioned this is a blog about FUGU shoes?

We won’t be so audacious as to say that simply buying and putting on a pair of FUGUs will change the world. But we’re confident that those same FUGUs will contribute mightily to changing your worldview. Your perspective. Your general feeling that things can be better, will be better.

FUGU: For a twirl.

That rumpled shirt. Hey now: it’s looking terrific. The haircut can wait. You’ll shower tomorrow. Your how’m-I-feeling scale just jumped up a couple points. Could it be the shoes? It’s the shoes, man.

FUGU: Don't be fooled by imitations.

And so our challenge: try these shoes. See if you don’t feel better. Because we spend a whole lot of time walking—and hiking and climbing and running and dancing—through the world. We’re tough on our heels and soles and toes. And FUGU provides an elixir for all that. FUGU is good to your feet.

 

FUGU: Coolest
FUGU: Coolest

UNAGI. TABI. SA-ME. SA-BA. We’ve got a style for your mood(s) and your event(s). We’ve got vegan-friendly materials of canvas woven with canvas, molded on top of recycled rubber. We’ve got easy, finger-friendly Scotch Velcro instead of laces. Designed without hides…for all different strides.

We won’t make you cool. You’re already cool. Our shoes simply help remind you that you are.

FUGU. We’ve got you covered. 

Shoes: A FUGU History

The shoe: what’s the deal with that? The word itself probably comes from the German schuh (a great combination of “sc” and “huh?”), but that’s another story.

 

Definitely NOT part of the FUGU line.

Cave drawings in Spain that date back about 15,000 years show animal skins wrapped around people’s feet. Anthropologists speculate that the earliest shoes were made about 30,000 years ago. And that’s where FUGU comes into the picture. No, though our footwear has been called timeless, we weren’t around 30,000 years ago.

But if we had been around back then, we’d be the ones with the alternative footwear stand, propelling evolution in a revolutionary way, and letting the animals be animals, finding kinder, gentler ways of covering your toes. And all that just before we went and invented the wheel.

 

FUGU: Definitely up-to-date.
FUGU: definitely up-to-date.

Jump ahead a few millennia, and try a pair of our shoes, and you’ll absolutely feel the proof-positive results of forward thinking. Because we’re all about finer vegan-friendly footwear. Take a base of recycled rubber sole, build onto that a combination of cotton and canvas, and top it off with double Scotch Velcro to keep everything in place.

 

FUGU: feeling blue and happy.
FUGU: feeling blue and happy.

 We wear shoes to protect our feet from the sidewalk and the rocks, from the heat and the cold, from stubbing our toes and bruising our heels. FUGUs do all that…not to mention reasonable prices and comfort and great looks. But, then again, why not mention it? Glad we had that discussion: Our entire line looks great and is way comfortable, with stunningly reasonable prices.

FUGU: Uplifting.
FUGU: Uplifting.

 

We’ve got your TABI and SA-ME and SA-BA and UNAGI. Different strides, without hides. Styles to match your every occasion.

 

FUGU. We’ve got you covered. 

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